Undetectable = Untransmittable (U = U) Messaging Increases Uptake of HIV Testing Among Men: Results from a Pilot Cluster Randomized Trial
Cape Town, South Africa

In South Africa, men are less likely than women to know their HIV status or take antiretroviral treatment and often experience higher mortality. This 3-minute animated video describes a study led by the Desmond Tutu Health Foundation and UPenn which found that peer-delivered messaging about HIV being untransmissable if undetectable when on treatment (U=U) increased men’s HIV testing uptake. The study showcases the hallmarks of a BIT project: a rapid, low-cost intervention built upon an existing program and utilising a rigorous study design.

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HIV; behavioral economics; behavioral science